WEEK 5 - FIRST BUTLERMECH IDEOLOGY

INTRODUCING: THE BUTLERMECH

after moving on from the brobot concept, we came up with the butler idea of a robot. A robot that can help do your needs at home.

Target audience is: high class people, rich, businessman

" HIGH CLASS ROBOT BUTLER

For RICH people, a sophisticated product for a sophisticated man

 "Suave, sleek, smooth...." 

SOME POINTS TO CONSIDER:...

Positioning, take a car for example, Volvo chose to say that they are the safest car when all cars are like that too. So there’s like a stand for our product

"All Around...only with a lot more style."

"Well, when ur in advertising, u will still have clients and u still have to please ur client. Your lecturer is your client (owner of the product) and you have to work around the limitations he has set.

U can work on that. Show what your robot can do. Does your dishes, brings u coffee, sets ur appointment, walk your dog...and still look handsomely suave!" -Randy

USP: The ultimate robot that your money can buy

Not only does this robot serve you like a real butler, it also is your personal bodyguard. So why walk with fear on the streets? And always hide when our robot can protect you! He can assist you in anything you require and at the same time, your safety is your "priority!"

WE tried to go for it presenting the ideas roughly.. i made some different designs for it

  these robot designs are inspired from a cylon. Here are some references 

WHAT WORKED? Well the robot design is very sleek, very handsome and suave and simplistic. The main point is that the design must have that luxurious and classical

appeal.

WHAT DIDN'T? The robot design is too aggressive for a butler. We considered the Cylon red laser eye that goes hither and thither but it looks so murderous. My idea was so contradicted for a design cause I really want to have something with some awesomeness in it, something that's worth doing for the next few weeks...

WE PRESENTED THE IDEA BUT WE didn't make it, so I have to constantly fight for the Butler maybe in a different approach or ideology. 

BUTLER FOR? RICH PEOPLE? I cannot go General Public, we tried to but it's a huge controversy whether or not are they going to afford it or what?

Why would people of middle level buy this robot? how are we going to approach the commercial? what's the usp? what's the twist? is it technically possible?

We really have to work around the designated standard before us..

If not we have to make the commercial so straightforward without a wow factor. THIS IS BORING.. therefore the next few days I progressed on my idea to further push this ROBOT to a yes!